Brilliant Energy

About Brilliant Energy

Ever since the Texas energy industry got deregulated in 2002, several new retail electricity providers (REP) popped up around the state to compete for the attention of Texas customers interested in switching. Among them was Brilliant Energy.

First founded in 2007, the Houston-based company offers its residential and commercial customers a selection of competitive energy rates and plans.

However, it doesn’t take long to find out that Brilliant Energy is different than your regular retail electricity provider. Starting from the website designed like a comic book to its compassion for our less-fortunate furry friends, Brilliant Energy is determined to show that it’s about more than just electricity.

Are you tired of scrolling through the websites of energy providers that look the same and are full of sales-y language that is supposed to trick you into signing up? Well, when you visit the Brilliant Energy website, instead you see this:

But don’t let the playful character of the company fool you into thinking that they aren’t serious about energy – their comprehensive selection of 1-, 2- and 3-years energy plans, including a renewable energy option and a one-year Brilliant PetLovers plan can please any Texan, no matter what you are interested in.

To get in touch with the Brilliant customer service, you can:

  • call them on 1- (877) 789-8801 (toll-free)
  • send an email to [email protected]
  • or pay them a visit on Brilliant Energy, LLC, 800 Wilcrest Drive, Suite 109, Houston, Texas 77042

Why Choose Brilliant Energy

Where do we start… Below are just a few reasons why choosing a Brilliant Energy might be a great option:


Affordable, yet reliable electric rates - The company spends little on advertising, has modest offices, and doesn’t offer expensive perks to management – allowing the company to past the cost savings onto the customers. As a result, Brilliant Energy's electricity rates are very competitive.


Attractive referral program - If you convince your friend or a family member to join Brilliant Energy on your recommendation, there is $50 for each of you in bill credits. That's a pretty good deal - and the simple, reliable electricity is just a bonus.


Furry friends in need - Brilliant Energy has many passions that supplement its core business, namely for the pets in our community. Brilliant PetLovers project helps to reduce the number of animals in shelters by providing funds to help with the adoption or foster care expenses.  By enrolling in the 12-month Brilliant PetLovers plan, you can help feed a pet in a shelter for four months.


Excellent customer service - There must be a reason why Brilliant Energy received the Better Business Bureau Award for Distinction three years in a row for its commitment to customers. The company works really hard to provide great customer service to each Texas household or business through a great selection of rates and plans, low prices, and helpful staff ready to guide you through the sign-up process.

Shop For Brilliant Energy Rates

If the above section convinced you to give Brilliant Energy a chance, we would like to ask you to take a second before you jump. While Brilliant Energy is a great company, it certainly isn’t the only retail electricity provider worth considering in the Texas energy market.

Residential Electricity Rates

Are you looking for a better energy plan for your household? You might want to compare all energy plans available in your zip code before you make a decision. Luckily for you, our website makes it easy by aggregating the best energy offers from reputable providers and displaying them as a list. All you need to do is enter your zip code and if you find an energy plan that you like, you can sign up right then and there.

Still interested in Brilliant Energy? Alright. To sign up for a Brilliant plan, all you need to do is:

  1. Visit the Brilliant Energy website and select ‘Sign Up’ (don’t get distracted but the cute puppy pictures everywhere)
  2. Select the desired duration of your contract
  3. Select if you are switching or moving houses
  4. Fill in your home details and you should be all set.

The company’s standard plan is a 12-month fixed-rate plan, which is the cheapest option. However, Brilliant Energy also features a green energy plan, sourced entirely from wind and solar energy.

Please, remember that the electricity rates that you see on the website are almost always tied to specific monthly energy usage. Brilliant Energy will automatically charge you a $10.99 Minimum Usage Fee when your usage is less than 1,000 kWh in a billing cycle.

Commercial Electricity Rates

Commercial customers and small businesses can also take advantage of Brilliant energy plans and rates. However, the electricity needs of a business might be more complex than those of a household and therefore, rather than guessing, Brilliant Energy invites its prospective commercial customers to request a quote for electric service.

You will then be contacted by the Brilliant business customer service team to nail down the details. However, do keep in mind that you can also shop for a new Texas retail electricity provider on our website. We vet through all major providers to offer you a pick-list of only the top choices.

Brilliant Energy Service Areas

Brilliant Energy service area spans across its native Texas, including the following:

  • AEP Texas Central Company service area
  • AEP Texas North Company service area
  • CenterPoint Energy Houston Electric LLC service area
  • Oncor Electric Delivery Company LLC service area
  • Texas-New Mexico Power Company service area

Is your zip code currently not served by Brilliant Energy or you don’t live in Texas at all? You don’t have to worry, because you might still be able to switch to another retail provider and shop for energy rates and plans.

Brilliant Energy Reviews

Customer reviews can be very misleading. Customers, who take the time to leave a review are often motivated either by a particularly negative, one-off experience with their energy provider or somehow incentivized to write a positive, and not always truthful review. That is not to say that all online reviews are untrue, but a healthy dose of skepticism is warranted when scrolling through a website with a streak of five-star reviews. 

However, there are a couple of relatively unbiased institutions that seek to improve trust between Texans and businesses – a non-profit market analyst Better Business Bureau and the regulatory institution Public Utility Commission of Texas.


Below are answers to some of the questions you might have about Brilliant Energy:

How Do I Pay My Brilliant Energy Bill?

Brilliant Energy offers multiple ways to settle your monthly bill:

One thing you can’t complain about when it comes to Brilliant Energy is a lack of options.

Do I Have To Sign a Contract To Become a Customer?

The answer depends on the type of energy plan you choose. If you opt for a fixed-rate contract, you are locking your price for a kilowatt-hour of electricity for a set period of time. These plans often require signing a contract and unfortunately, often carry early cancellation fees. If you decide on a variable-rate contract, your price per kilowatt-hour of electricity varies at the discretion of the electricity provider. You don’t need to sign a contract and you are free to switch anytime.

Is Electricity Expensive in Texas?

According to the U.S. Energy Information Administration agency (EIA), the average retail electricity price that residential customers in Texas pay is 11.85¢ / kWh, which is well below the national average (14.05¢ / kWh). This is thanks to the state-wade deregulation of the energy industry, pushing the average prices down by increasing the competition among energy providers.

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