Finding the Best Energy Rates & Plans in Midland, Texas

energy companies in midland tx

Midland, Texas, thrives within a deregulated energy market, empowering you with the ability to choose your own retail electricity provider. With dozens of Midlands electricity companies competing for your business, you have a wealth of options at your disposal, ensuring that you can find the ideal provider to meet your needs.

Having the freedom to choose your electricity provider allows Midland residents to take control of their electricity bill and enjoy the flexibility of selecting the plan that best suits their needs. Comparing Midland electricity rates and usage habits enables you to find a plan that fits your budget and lifestyle, ultimately maximizing your satisfaction with your electricity service.

The deregulated market has created a competitive environment in which electricity providers strive to offer better rates and deals to attract customers. As a result, residents of Midland have a greater opportunity to find plans that fit their budget, while also taking advantage of any special offers, incentives, or renewable energy options that energy companies might provide. So, don’t hesitate to explore your options and make the most of the deregulated energy market in Midland!

Midland Electricity Rates

As a Midland resident, you have the power to choose your home’s electricity provider, making it crucial to find the best energy plan that suits your needs. The Midland electricity market is deregulated, meaning fierce competition among Midland electric companies to attract customers with lower prices and a variety of plans. With dozens of electric companies competing in Midland, it’s an excellent opportunity to shop, switch, and save on your monthly power bills.

You might find comparing Midland electricity rates time-consuming and frustrating due to numerous websites and countless phone calls. That’s why many Midland residents use independent comparison services like By entering your ZIP code on, you’ll access a simple and standardized format that lets you easily compare energy providers, saving you both time and effort.

Before shopping for the right power provider, it’s essential to know your electricity usage. Each energy plan calculates bills differently, and your bill will fluctuate depending on your monthly electricity consumption. The best approach is to determine your total monthly bill based on anticipated usage and then compare the plans’ prices. This method is the most effective way to shop for the lowest energy rate and find the perfect provider for you. 

Energy Plan and CompanyPlan LengthElectric Rate
4Change Energy - Maxx Saver Select 2424 months$0.089 / kWh
Flagship Power - Galleon 1000 2424 months$0.091 / kWh
TXU Energy - TXU Energy Clear Deal 1212 months$0.119 / kWh
TXU Energy - TXU Energy Clear Deal 2424 months$0.129 / kWh
Flagship Power - Weekender 3636 months$0.131 / kWh
Flagship Power - Schooner 2424 months$0.133 / kWh
4Change Energy - Cash Money 1212 months$0.135 / kWh
Flagship Power - Windsurfer 2424 months$0.137 / kWh
Constellation - 36 Month Usage Bill Credit36 months$0.139 / kWh
Pulse Power - Free Energy Weekends 3636 months$0.142 / kWh
Frontier Utilities - Frontier NHF 12+12 months$0.147 / kWh
Reliant - Reliant Basic Power 12 plan12 months$0.151 / kWh
Constellation - 12 Month (No Min Usage Fee)12 months$0.155 / kWh
Pulse Power - Free Energy Nights 3636 months$0.159 / kWh
Payless Power - Simple 66 months$0.162 / kWh
Frontier Utilities - Frontier Saver Value 1212 months$0.165 / kWh
Reliant - Reliant Truly Free Weekends 100% Solar 12 plan12 months$0.171 / kWh
TXU Energy - TXU Energy Solar Saver 1212 months$0.183 / kWh
Flagship Power - Galleon 2000 2424 months$0.192 / kWh
Frontier Utilities - Frontier Saver Max 1212 months$0.194 / kWh

Average Electric Bill in Midland, Tx

Your average electric bill in Midland, Texas, depends on factors like your home’s size, the number of occupants, and your energy usage habits. Recent data suggests that the average monthly bill ranges from $100 to $150, but remember, this is just an average. Your actual bill may be higher or lower based on your specific circumstances.

To lower your monthly electric bill, consider choosing an electric company with competitive Midlands electricity rates, switching to energy-efficient appliances, and adopting energy-saving habits. With numerous electricity providers and Midland electricity plans available, it’s worth comparing rates to find the best deal for your budget.

If you’re moving to Midland, it’s essential to obtain your new home’s historical energy usage to estimate your monthly electric bill accurately. This information will help you compare electricity plans and choose the best one among the companies in Midland, tailored to your usage patterns.

Midland, Texas Electric Companies

Midland, Texas, features a deregulated electricity market, empowering residents and business owners to choose their electricity provider. This deregulated market fosters increased competition among energy companies, offering more options and potentially lower Midland electricity rates. With dozens of electricity providers vying for your business, you have plenty of choices.

When selecting an electricity provider in Midland, consider the plan’s cost, length, and the provider’s reputation. Some electricity providers offer fixed-rate plans, while others have variable-rate plans. Fixed-rate plans set a price for the electricity supply, regardless of usage during the billing period. Variable-rate plans, however, fluctuate with the wholesale market, leading to higher or lower rates for consumers.

Numerous energy companies operate in Midland, providing a variety of Midland energy plans to suit different needs and budgets. These companies include Reliant Energy, Gexa Energy, 4Change Energy, Frontier Utilities, Pulse Power, Constellation, Payless Power, TXU Energy, and New Power Texas, among others. With so many companies in Midland to choose from, it’s crucial to compare plans and rates to find the best option for your specific needs. Enter your ZIP code to start comparing Midland electricity providers and secure the ideal plan for you.

Here are some of the most popular Midland electricity companies: 

Factors That Affects Electricity Rates

Needless to say, there are many factors that affect Midland electricity rates. Among these are the price of fuels used to generate electricity, the costs of running the power plants, the costs associated with the transmission and distribution system, local area regulations, and the local and national weather conditions. Let’s consider them all in more detail so you would know how the energy costs are formed and why electric companies charge as much as they do. 


The price of fuels is one of the highest contributors and the most important factor there is determining the energy rate you pay with your energy bill. With the exception of green energy plans, all other types of energy plans are subject to these costs. In reality, the fuels that are used to generate electricity are always purchased in the wholesale market, very often in international markets as well. As every electric company and a power plant will tell you, the prices of these fuels can fluctuate quite a lot and can influence the price of electricity. 

Interruptions to international shipping lines, changes in the political scene, even the recent pandemic that took place can all increase the price of fuels and increase the price of electricity you have to pay for each kWh of energy you produce. In this case, a simple switch to renewables can help soften the blow a bit, but you will still experience price fluctuations. In most cases, it is best to simply install your own solar panels, as a switch to solar energy is the best way to gain your energy independence back. 

Power Plant Prices

Power plant prices, on the other hand, are the next most important contributing factor when it comes to energy plans in Midland. Namely, all energy we can use is made in a power plant of one kind or another. These power plants all cost to build, run, operate, and maintain. Besides these, it is the plants that actually purchase the coal, oil and/or natural gas, depending on the fuel they use for their daily operations. All these costs are included in the monthly bill that Midland residents pay every month. 

Transmission and Distribution Area System

Of course, energy companies and energy providers do not deliver electricity straight to your doorstep. In fact, they use the grid, a system of power lines and transformers that takes the power from one place to another, such as from a power plant to your home. This system is complex and expensive to maintain and it is certain to start malfunctioning at times, such as when there are power outages due to breakage, traffic accidents or bad weather conditions. 

Area Regulations

Your local area regulations also have a say in how high your energy bills will be. These regulations exist in all states, even deregulated ones, and they usually regulate only a portion of the energy bill. While they cannot regulate the prices for energy generation, they can help control the expenses connected to energy transmission and distribution, as well as the charges your local energy providers will be able to charge. For this reason, Texas electric companies can offer some of the cheapest electricity rates in the US. 

Weather Conditions

Your local weather conditions can also significantly increase the rates you pay with your energy plan. Electric companies can definitely see a difference in the energy price they pay depending on the season and the weather conditions. Let’s dive in. 

The winter period is typically when energy prices are at their highest, irrelevant of your energy plan. This is because the low temperatures make many people turn their HVAC on to keep their houses warm. A similar trend can also be seen during summer, when people want to cool down. Considering that Texas is a very warm state, it goes without saying that the summer is typically the period with the higher energy prices, and that the power consumption is so high, that even power outages can occur. 

Besides seasonal fluctuations, other weather events can also influence the energy prices you pay. Very hot or cold spells can influence energy consumption and drive the prices up. Periods of high rain, on the other hand, are typically associated with an increase in energy produced by power dams, while solar farms may underperform their total capacity. Windy days produce more renewable energy as well, while dry days with scorching sun can help increase solar energy production. In any case, any increase in total energy supply drives the prices down, while an increase in energy consumption drives the prices up. 

Types of Electricity Plans in Midland, Texas

Understanding the factors that can influence your Midland electricity rates is crucial, and it’s equally important to consider the types of energy plans available in the area. Local retail electric companies offer various energy plans to all residential customers in Midland. While these rates are below the national average, identifying the right type of electricity plan can help lower your monthly bill even further. To ensure you make an informed decision, familiarize yourself with the different plans before you enter your ZIP code on Electricrate and choose the electricity plan that seems best for your household.

Fixed-Rate Plans

Fixed-rate plans are the most secure and reliable option for homeowners in Midland. These plans lock in your current electricity rate, giving you more control over your Midland electricity costs. By having a fixed rate, you can rest assured that fluctuations in the wholesale market and major rate swings won’t affect your monthly bill. With this type of plan, you can expect to pay a similar amount for electricity each month.

We highly recommend fixed-rate plans, as they may offer more stability than variable-rate plans. While they might be slightly more expensive, the consistent rate can be crucial during times of fuel price fluctuations or changes in the wholesale electricity market. For many, this is the best type of plan for maintaining a stable monthly bill.

To find the right fixed-rate plan for you, it’s essential to compare Midland electricity rates offered by different electric companies. This will help you determine which electricity plans best suit your needs and how much power you require for your household.

Variable-Rate Plans

Variable-rate plans differ from fixed-rate plans in that the electricity rate can change based on fluctuations in the wholesale market. This means that your electricity bills may vary from month to month. While these plans can offer lower energy rates during spring and autumn, summer and winter periods can be more challenging due to increased energy use and higher prices.

In theory, variable-rate plans could save you money, but they could also cost more, depending on the year. The winter of 2021, for example, demonstrated the potential risks of this type of plan when many Texas residents experienced skyrocketing electricity bills. At that time, the price of electricity increased dramatically, affecting those who had chosen variable-rate plans with their electricity supplier.

When considering a variable-rate plan, it’s crucial to weigh the potential benefits and drawbacks. Make sure to compare Midland electricity rates and carefully evaluate each electric company’s offerings to find the best fit for your needs. Keep in mind that some companies may generate power through renewable sources, while others may sell electricity produced using conventional methods.

Prepaid Energy Plans

Prepaid energy plans, also known as no-deposit energy plans, are a unique type of electricity plan that allows you to pay for your energy usage upfront. These plans don’t require a long-term commitment, which makes them appealing for people who move frequently, such as students or renters.

With prepaid energy plans, you pay for a certain amount of electricity in advance, which is then converted into kilowatt-hours (kWh) or credits for your use. To make the most of these plans, it’s essential to have a good understanding of your energy consumption patterns, so you can choose the right amount of credits to purchase.

To find the best prepaid electricity plans in Midland, make sure to compare electricity rates and offerings from different electric companies. Keep in mind that these plans may not be the best option for everyone, so carefully assess your needs and preferences before switching to a new energy provider. By doing your research, you can find the best electric companies that offer prepaid plans and choose the one that suits your lifestyle and budget.

Business Energy Plans

Business energy plans in Midland cater specifically to the needs of commercial customers and often provide lower electric rates than residential plans. These plans are tailored to suit the unique energy requirements of businesses, taking into account their actual usage patterns.

To find the best electricity rates for businesses, simply enter your ZIP code on a comparison website and review the available options. Keep in mind that commercial energy rates may not be displayed on provider websites, as they are usually calculated based on the specific energy usage of each business.

Investing just a few minutes of your time to research and compare business electricity rates in Midland can lead to significant savings on your energy costs. By finding the right plan that matches your company’s energy consumption patterns, you can optimize your expenses and improve your business’s bottom line.

Green Energy Plans

Green energy plans are an excellent choice for those looking to support renewable energy sources and reduce their carbon footprint. By comparing green electricity rates in Midland, you can find a plan that meets your environmental goals without breaking the bank.

Enter your ZIP code on a comparison website to explore renewable energy companies in Midland that offer eco-friendly plans. These plans may source electricity from wind energy, solar energy, or hydro power, and can be tailored to suit your exact usage patterns.

When you decide to switch electricity providers, make sure to review the Electricity Facts Label (EFL) of each plan. This document provides crucial information about the electricity rate, renewable energy content, and other essential details to help you make an informed decision. By choosing a green energy plan, you’ll be supporting a more sustainable future while still enjoying competitive rates.

Energy Deregulation in Texas

Energy deregulation in Texas has given residents the power to choose their Midland electric company, allowing for greater flexibility and the potential for more competitive rates. Switching electricity providers can be a straightforward process, and finding the best Midland electricity rates is as simple as comparing plans from various electricity suppliers.

One of the advantages of deregulation is the low early termination fee, which means you can change providers without incurring significant costs if you find a better deal. The competitive market has led to electricity suppliers offering a wide range of plans, incentives, and promotions, giving consumers more choice and control over their energy bills.

The benefits of energy deregulation in Texas include:

  1. Increased competition among energy providers, 
  2. Potential for lower electricity rates
  3. Greater variety of energy plans and options, 
  4. Improved customer service due to competition, 
  5. Incentives and promotions offered by providers, 
  6. Flexibility to switch providers with low early termination fees, and 
  7. Encouragement of innovation and investment in renewable energy sources. 

By understanding the benefits of energy deregulation, you can make informed decisions about your energy provider and find a plan that best suits your needs and budget.

How To Find the Best Energy Plan?

Finding the best energy plan in Midland involves careful consideration of various factors, including electric rates, the provider’s reputation, and the type of plan that best suits your needs. Keep in mind that factors such as power outages and fluctuations in Midland electric rates can affect your overall satisfaction with your chosen provider. By comparing different electric companies in Midland, you can find a plan that offers the ideal balance of cost and service quality.

Creating a custom electricity plan tailored to your specific needs and preferences can help you save money and increase your satisfaction with your provider. Consider factors like your energy usage habits, the size of your household, and your commitment to renewable energy. Renewable energy plans are becoming more popular as they allow consumers to support green initiatives while enjoying a reliable energy supply.

When searching for the best energy plan, don’t forget to compare the rates and offerings of various electric companies in Midland. Take the time to read customer reviews, assess the provider’s customer service, and explore the different types of plans they offer. By doing thorough research and weighing your options, you can confidently choose an energy plan that meets your needs and supports your energy goals.

How To Switch Your Electricity Provider?

If you would like to switch electricity providers in Midland you should know that this can be an easy and straightforward process if you follow the right steps. By comparing electric companies and their offerings, you can find the best electricity rates in Midland and choose a plan that fits your needs. No-deposit plans, for example, can be an attractive option for those who don’t want to pay an upfront deposit. When considering a switch, it’s essential to keep in mind factors such as electricity prices and the provider’s response to power outages.

To switch your electricity provider, follow these steps:

  1. Gather your current energy bill and usage information, 
  2. Enter your ZIP code into a comparison website to see available Midland electric plans, 
  3. Compare different electricity rates in Midland and the types of plans offered, such as fixed-rate, variable-rate, or no-deposit plans, 
  4. Read customer reviews and research the electric company’s reputation and customer service, 
  5. Select a plan that meets your needs and budget, 
  6. Contact the new provider to initiate the switch and provide any necessary information, and 
  7. Review the terms and conditions of your new plan, and ensure you understand any early termination fees or other charges.

About Midland

midland utilities

Midland, a west Texas city with a population of over 150,000, is the county seat of Midland County and part of the oil-rich Permian Basin. Its economy is primarily fueled by the oil and gas industry, with healthcare, education, and retail also contributing significantly. The city is home to Midland College and the University of Texas of the Permian Basin. Attractions include the Petroleum Museum, the Museum of the Southwest, George W. Bush Childhood Home Museum, the I-20 Wildlife Preserve, and the Sibley Nature Center, along with annual events like the Midland County Fair and Midland Downtown Farmers Market.

Popular ZIP Codes

Popular Zip codes in Midland:

  • 79705: West-central Midland, home to major employers and parks like Hogan Park.
  • 79701: Central Midland, featuring historic buildings, landmarks, and fitness centers.
  • 79707: Northwest Midland, known for newer residential developments, shopping centers, and parks like Sibley Nature Center.
  • 79703: Northeast Midland, hosting large employers and parks such as Bill Williams Park.
  • 79706: Southwest Midland, housing large employers and fitness centers like Odyssey Fitness Center.

Living and Moving to Midland, Texas

Familiarize yourself with the climate, research and compare electricity options, explore the community, take advantage of outdoor activities, and stay involved in local events and organizations to make your transition smooth and enjoy all that Midland has to offer.


Who Provides Electricity in Midland?

In Midland, numerous retail electricity providers supply power to residents and businesses. These providers purchase electricity from generators, then sell it to customers, while the local utility company manages utility transmission charges and maintains the power infrastructure. It is essential to compare various providers to find the best rates and plans that suit your needs.

How much is Electricity in Midland TX?

The cost of electricity in Midland, TX, varies based on factors such as your chosen provider, plan type, and individual energy usage habits. The energy bill can also include additional fees, such as utility transmission charges from the utility company. It’s crucial to research different plans and rates to find the most affordable option for your specific situation.

Who has the Best Energy Rates in Texas?

The best energy rates in Texas depend on your location, energy consumption, and current market conditions. By taking the time to switch electricity providers and compare rates, you can find the most competitive energy rates for your needs. Remember to consider factors such as the provider’s response to power outages and customer service when making your decision.


Midland, TX is a great place to live with its affordable cost of living, growing job market, and ample outdoor activities. When it comes to electricity, residents have many options from various providers, and it’s important to compare rates and plans to find the best fit for individual needs. Whether you’re moving to Midland or already a resident, taking advantage of energy-saving tips and programs can help keep electricity bills low. With its combination of city amenities and natural beauty, Midland is a vibrant and welcoming community that is sure to continue to thrive in the years to come.

Updated on