Energy Broker: Everything You Need to Know

utility brokers

Energy consumers face a complex landscape when it comes to choosing the right energy contracts and finding the best energy prices. It can be overwhelming to navigate the many options available, and that’s where energy brokers come in. Energy brokers are experts in the energy industry who work to find the best possible energy deals for their residential, commercial, and industrial customers. They have a deep understanding of the energy market and use their knowledge to help clients make informed decisions about their energy procurement.

In today’s fast-paced energy market, it’s essential for businesses to have the right energy contracts in place. Energy brokers work with clients to compare different contract types and find the best prices from energy suppliers. Unlike some energy brokers who sell energy directly to customers, others work on behalf of multiple suppliers, which allows clients to compare prices and select the optimum contract for their needs. Whether you’re a small business owner or the energy manager for a large corporation, energy brokers are energy consultants who can help you make the right choices for your energy needs.

What is an Energy Broker?

Energy brokers, also known as energy consultants, play a crucial role in the energy industry. They act as intermediaries between energy producers and energy consumers, providing a wide range of services to residential, commercial and industrial customers. The goal of an energy broker is to help their clients save money on their utility bills and get the right energy plan for their facility and operating schedule. 

With a deep understanding of the energy markets and access to multiple energy suppliers, energy brokers are able to find the best energy prices for their clients and simplify the often confusing process of energy procurement. As the energy industry continues to evolve and change, the role of energy brokers becomes even more important. With the advent of new technology and the increasing popularity of renewable energy, it can be overwhelming for businesses to navigate the energy market and make informed decisions about their energy consumption. 

This is where energy brokerage comes in. Energy brokers use their expertise and experience to help businesses stay ahead of the curve and make the most of their energy usage. Whether it’s negotiating the best rates from energy suppliers, helping businesses transition to renewable energy, or advising on energy efficiency projects, energy brokers are dedicated to helping their clients achieve their energy goals.

What Does an Energy Broker Do?

Energy brokerage is an essential aspect of the energy industry, and energy brokers play a crucial role in connecting energy consumers with the right energy contracts and suppliers. Energy brokers act as intermediaries between energy producers and energy consumers, providing valuable consulting services and utilizing their extensive industry knowledge to help businesses make informed decisions about their energy needs. 

Energy deregulation has opened up new opportunities for energy consumers, and most energy consultants specialize in either residential, commercial, or industrial customers. Energy brokers sell electricity and other energy products directly to customers and use their expertise to negotiate the best possible energy prices. In deregulated states, energy brokers must hold broker licenses and are required to meet certain standards set by the state or federal government. 

Energy brokers work with a variety of energy suppliers to find the most favorable energy contracts for their clients, and they continually monitor the energy market to ensure that their clients are always getting the best possible energy prices. Energy brokers are essential for businesses looking to save money on their energy bills and get the right energy plan for their facility and operating schedule.

Types of Energy Brokers

Energy procurement can be a complex and confusing process for most businesses, but commercial energy brokers have the industry knowledge and experience to make it much easier. By working with multiple energy suppliers, commercial energy brokers are able to negotiate lower rates for their clients and find the best energy contract for their specific needs. 

This can save businesses a significant amount of time and money, which is why many companies choose to work with a commercial energy broker instead of attempting to handle energy procurement on their own. There are two main types of energy brokers: residential and commercial.


Residential energy brokers specialize in working with individual homeowners and small residential customers. They act as intermediaries between homeowners and local utility providers to arrange service contracts for electricity and sometimes heating services. The customer pays the broker a fee for their services, but most businesses find that this fee is outweighed by the savings they receive in lower energy prices. The goal of a residential energy broker is to find the best possible energy contract for their customer while taking into account the customer’s present energy needs and anticipating any changes in the future.


Commercial energy brokers, on the other hand, work with larger commercial and industrial customers. They offer a wider range of services, including management consulting, and they arrange wholesale energy contracts with energy suppliers on behalf of their clients. Most commercial energy brokers work for a brokerage firm, but some are self-employed and offer their services to businesses directly. The fees for commercial energy brokerage services can vary, but the goal is always the same: to find the best energy contract for the client, based on their present and future energy needs.

If you have a business in the US, here are some steps to undertake when considering an energy broker:

  • Determine your energy needs: Before selecting an energy broker, it’s important to understand the specific energy needs of your business.
  • Research different energy brokers: Take the time to research various energy brokers and their services to determine which ones fit your needs.
  • Ask for referrals: Ask for referrals from other businesses or colleagues who have worked with energy brokers in the past.
  • Check credentials: Make sure the energy broker you are considering has the necessary licenses and certifications to operate in your state.
  • Look for experience: Choose an energy broker with experience working with companies like yours, as they will have a better understanding of your specific energy needs.
  • Compare services: Compare the services offered by different energy brokers to determine which one provides the best value for your business.
  • Negotiate fees: You want to make sure the energy broker’s fee structure aligns with your budget and makes sense for your business.

History of Energy Brokers

The history of energy brokers can be traced back to the deregulation of the energy industry, which allowed for increased competition and choice in energy products and services. Prior to deregulation, electricity providers had little incentive to offer lower rates to their customers. However, with the introduction of energy brokers, service providers were given a new means to reach and maintain customers. Energy brokers act as intermediaries between energy producers and energy consumers, arranging service contracts and offering management consulting services to their clients.

Here is a list of US states with deregulated electricity markets:

  • Arizona, 
  • California, 
  • Connecticut, 
  • Delaware, 
  • Illinois, 
  • Maine, 
  • Maryland, 
  • Massachusetts, 
  • Michigan, 
  • Missouri, 
  • New Jersey, 
  • New York, 
  • Ohio, 
  • Pennsylvania, 
  • Rhode Island, and 
  • Texas

It is important to note that some states have partially deregulated electricity markets, with only certain areas or customer classes having access to a choice of electricity suppliers. Additionally, the specific regulations and market structures vary by state.

As energy deregulation spread across different states and provinces, the role of energy brokers became increasingly important. At first, most energy brokers focused on the residential energy market, arranging contracts between home residents and local utility providers. However, as the industry grew, commercial-level energy brokers emerged, offering services to corporations and municipal governments, and arranging wholesale energy contracts among residential electricity providers.

The energy brokerage industry has continued to evolve and grow over the years, with the rise of technology and the increasing demand for energy-related assets leading to the development of specialized energy brokerage firms. Today, energy brokers provide a range of services to their clients, from residential and commercial energy procurement to market analysis and trading operations on a global scale.

Energy Brokers vs Energy Consultants

Energy brokers and energy consultants are two different roles in the energy industry, although they both play a role in helping businesses make informed decisions about energy procurement. A commercial energy broker is a business that acts as an intermediary between energy producers and energy consumers. Their main goal is to find the best energy contracts for their customers and distribute energy to them. 

On the other hand, energy consultants are professionals who provide consulting services to businesses and help them understand the benefits of different energy options. They may or may not sell energy directly to clients, but their main focus is to simply present new clients with a range of electricity options. Energy brokers work with a number of companies to secure lower rates for their clients, while energy consultants have the ability to assess the benefits of a particular supplier and the energy contracts they offer.

Energy BrokerEnergy Consultant
Acts as an intermediary between energy producers and consumersProvides expert advice to energy consumers
Arranges energy contracts between customers and suppliersAnalyzes energy usage and makes recommendations to improve energy efficiency
Typically gets paid by the supplierTypically gets paid by the customer
Negotiates with suppliers to find the best energy pricesOffers consulting services and helps implement energy-saving solutions
Works primarily on behalf of commercial and industrial customersWorks with both residential and commercial customers

How to Become an Energy Broker?

To become an energy broker, you will need to have a deep understanding of the energy industry and the energy market. You should have knowledge of the different types of energy contracts, the benefits and drawbacks of each type, and the different energy suppliers in your area

Additionally, you will need to have strong communication and negotiation skills to be able to effectively negotiate energy prices on behalf of your clients. Some states may also require energy brokers to have a specific license or certification. In order to gain industry knowledge and experience, you may consider working for a commercial energy brokerage firm or obtaining an internship in the energy sector. It is also important to continually stay informed about the latest trends, technologies, and policies within the energy industry to remain competitive as an energy broker.


How many Energy Brokers are in the USA?

There are over 600 certified energy brokers in the USA. They have different licenses and some of them may not even have any: it all depends on the regulations in the state. In any case, always look for the best energy broker you can find, especially if you own a business and use a considerable amount of power every month. 

How do Utility Brokers Make Money?

Energy brokers typically make money by earning a commission or fee on the energy deals they negotiate for their clients. They work with energy suppliers to secure favorable energy contracts and pricing for their clients, who are typically businesses or organizations with large energy consumption needs.

Is it Worth Using an Energy Broker?

Energy brokers are not necessary for everyone. However, they can be very useful to those that do not know the exact offer and circumstances of the individual or business energy plans in the area, especially if they have high energy use. For those who have limited knowledge of the energy industry and the deregulated energy markets, an energy broker can be a valuable resource for securing better energy deals and lowering energy costs.

Are Energy Brokers Regulated?

Energy brokers are regulated by the Federal Energy Regulatory Commission (FERC) in the United States. This regulation ensures that energy brokers operate transparently and ethically in the energy industry, and protects consumers from fraud and other unethical practices.


Energy brokers play an important role in the energy industry by helping commercial and residential customers find the best energy contracts and prices. With the increasing deregulation of the energy market, the demand for energy brokers has grown, making it a potentially lucrative career for those with the right knowledge and skills. Understanding the difference between energy brokers and energy consultants, and having the ability to navigate the market, can help potential brokers succeed in the industry. The list of states with deregulated electricity markets provides a good starting point for those interested in pursuing a career as an energy broker.

Updated on