Texas Electricity Rate Shopping Information
Texas has lead the way in developing a competitive electricity choice market that is beneficial to consumers and participating companies. Other states in the country looking into the potential of deregulating their own energy market look at Texas as an example of how a market can be successfully restructured to benefit the economy as a whole. After a decade of Texas electricity choice consumers are able shop for electricity rates from over thirty companies and 100 price plans depending on your location.
The majority of the Texas grid is managed by the Electric Reliability Council of Texas. Within these boundaries are five major electric utilities, which prior to deregulation were responsible for all aspects of power service starting at generation all the way to delivery. The Texas electricity restructuring act forced these companies to restructure and now are only responsible for delivering the power through the lines and wires as well as responding to power failures and emergencies. Consumers living within these service areas all have the ability to do their own Texas electricity rate shopping and find a plan that best suites their needs.
At any given time there are over thirty electricity companies competing with each other for a share of the Texas electricity retail market. These companies range from giant fortune 500 companies with brand recognition to small start ups offering something new to customers and creating a fresh brand that consumers are becoming familiar with. To differential from each other electricity companies have had to innovate offering green energy options, rewards programs, improved customer service, energy usage information, and of course lower electricity prices.
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